Brand
Warm, natural and local: rice paddies, banana leaves, terracotta. Friendly enough for tourists, honest enough for people who read labels.
Brand board
Round terracotta badge with the wordmark, the tub design, the scoop and the palette. Open full size in Canva.
The logo
A round terracotta badge for cup lids, stickers and the app icon; the full wordmark for the shop sign and the tubs. The hyphen is always terracotta.
Colours
Rice Cream
#F6EFE3, backgrounds and packaging
Terracotta
#C0623B, the badge, prices, calls to action
Paddy Green
#2F6B45, buttons, accents, shop paint
Black Rice
#5B2A6E, the signature flavour, special offers
Bark
#2B2118, all text
Type
Fraunces
Headings, the wordmark, flavour names.
Inter
Prices, menus, labels, the order page.
Packaging
Single and double cup
Cream paper cup, terracotta badge on the side, flavour sticker on the lid.
450 ml tub
Cream tub with the full wordmark and a coloured band per flavour: purple, green, caramel, ivory.
Insulated bag
Green bag with the badge, gel packs inside, sealed with a round sticker.
Voice
Say: "Ice cream made from Balinese rice." "Dairy free. Nut free. Gluten free." "Made today in Berawa."
Avoid: health claims we can't prove, "best in Bali", and naming other shops.