Financials
USD 2,000 opens the business. No rent and no staff at the start keep monthly costs low, so it breaks even early.
Where the USD 2,000 goes
| Item | Rupiah | USD |
|---|---|---|
| Equipment and first stock (see Equipment) | Rp 19.200.000 | 1215 |
| Licences (business number and halal free, hygiene certificate) | Rp 1.000.000 | 63 |
| Domain and order page | Rp 500.000 | 32 |
| Launch: tasting samples and a small Instagram push | Rp 2.500.000 | 158 |
| Cash kept back | Rp 8.400.000 | 532 |
| Total | Rp 31.600.000 | 2,000 |
Monthly running costs
| Cost | Amount |
|---|---|
| Ingredients and packaging | 35% of sales |
| Delivery-app commission and payment fees | 8% of sales |
| Electricity | Rp 800.000 |
| Small costs (gas, cleaning, data) | Rp 500.000 |
| Instagram and promotion (from month 2) | Rp 1.000.000 |
| Part-time helper (from month 4) | Rp 3.000.000 |
| Rent | 0, space already there |
First 12 months
Average order Rp 40.000, 26 trading days a month. The running total starts at minus USD 2,000.
| Month | Orders a day | Sales | Profit | Running total |
|---|---|---|---|---|
| 1 | 5 | Rp 5.200.000 | Rp 1.664.000 | Rp -29.936.000 |
| 2 | 10 | Rp 10.400.000 | Rp 3.628.000 | Rp -26.308.000 |
| 3 | 15 | Rp 15.600.000 | Rp 6.592.000 | Rp -19.716.000 |
| 4 | 20 | Rp 20.800.000 | Rp 6.556.000 | Rp -13.160.000 |
| 5 | 25 | Rp 26.000.000 | Rp 9.520.000 | Rp -3.640.000 |
| 6 | 30 | Rp 31.200.000 | Rp 12.484.000 | Rp 8.844.000 |
| 7 | 32 | Rp 33.280.000 | Rp 13.669.600 | Rp 22.513.600 |
| 8 | 33 | Rp 34.320.000 | Rp 14.262.400 | Rp 36.776.000 |
| 9 | 34 | Rp 35.360.000 | Rp 14.855.200 | Rp 51.631.200 |
| 10 | 35 | Rp 36.400.000 | Rp 15.448.000 | Rp 67.079.200 |
| 11 | 35 | Rp 36.400.000 | Rp 15.448.000 | Rp 82.527.200 |
| 12 | 35 | Rp 36.400.000 | Rp 15.448.000 | Rp 97.975.200 |
| Year 1 | Rp 321.360.000 | Rp 129.575.200 |
USD 20,339sales, year 1
USD 8,201left for the owner, year 1
9 a daybreak-even orders
These are estimates, not local quotes. Replace the machine, packaging, electricity and courier figures with real Bali prices before relying on them. Profit is before tax and before paying yourself.